![]() ![]() Toys and merchandise Main article: toys See also: merchandise Fiscal reports by DHX Media suggest that DHX Media received around 6 million Canadian dollars a year for the production of the first three seasons of the show. The series has generated a cult following among adults. The show's primary audience is girls 4-12 years old, and Faust designed the show so parents can enjoy watching it with their daughters. ![]() In the animated short used during early development, Tara Strong voiced Pinkie Pie. Jayson Thiessen storyboarded and animated a two-minute short for the approval of Faust and Hasbro. Development started in 2008, with production of the first season spanning through 2009. Faust was pitching her own Milky Way and the Galaxy Girls toy line and animated television series to Hasbro Studios' executive Lisa Licht, when Licht asked her to come up with a new version of the My Little Pony franchise. The series was developed by Lauren Faust for Hasbro as a reboot of the My Little Pony franchise.
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